Gilbert software developer Infusionsoft was 226th on the Inc. list and the third-best performing Arizona company. Infusionsoft's sales grew 1,128 percent in the three-year period to $7.1 million. Read More

Infusionsoft was recently highlighted as a top solution for drip marketing in a podcast with Timothy Sullivan of SellingGeek.com and Rich Bohn of SellMoreNow.com.

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Despite Down Economy Infusionsoft Expands Offices, Increases Team to Meet Ballooning Small Business Customer Demand

Small Business Marketing Automation Software Firm Adds Director of Development, Twenty Others to Fuel Further Growth

GILBERT, AZ (August 11, 2008)—Despite recessionary pressures hitting consumers and businesses alike, Infusionsoft, the leader in marketing automation software for small businesses continues its momentum with twenty percent increase in employees and expanded offices. Fueled by increasing demand nationally among small businesses for automated marketing software that helps them attract leads, automatically follow up and close more prospects, without the need to grow staff.

Over the last six months, Infusionsoft has completed its expansion of its office, adding 8000 square feet of space to accommodate its growing workforce of technology, product development, marketing, and administrative staff.

Perry Reinert joins Infusionsoft as Director of Development. He brings to Infusionsoft deep experience in software architecture and program development. Reinert most recently worked at General Dynamics, Texas Instruments and Cisco. Reinert joins 20 other employees that have been added across all departments in the last four months.

"As a company, we are entirely driven and impassioned by the plight of the small business owner and how we can help them gain greater control over the success of their business," said Clate Mask, Infusionsoft president and CEO. "We're fortunate and proud to be able to attract the best and the brightest in Arizona, and across the country to help thousands upon thousands of entrepreneurs every day."

Infusionsoft is quickly becoming one of the leading tools small businesses turn to streamline and dramatically improve the efficacy of their sales and marketing efforts.

The company recently announced its cross-country seminar series, Marketing Revolution Tour, which continues to draw large crowds as the executive leadership team visits 22 cities across the U.S. showing small business owners and marketers what Infusionsoft can do for them. In addition, Infusionsoft recently announced the winners of its Small Business Marketing Makeover contest.

Blog: Infusion Blog

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company's follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com,.

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Marketing pro Dan Kennedy and Infusionsoft offer marketing advice for small businesses.

By Lauren McKay

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Infusionsoft Names Winner of ‘Edge of Success’ Contest to Double Sales for One Lucky Small Business

All About Spelling to Start Using Infusionsoft Marketing Automation Software Free, Expected to Double in Sales in Three Months

PHOENIX, AZ (August 4, 2008)—Infusionsoft, the leader in marketing automation software for small businesses, today announced All About Spelling, a growing home-based business the winner of its 'Edge of Success' contest. Displaying an entrepreneurial spirit and submitting an inspiring entry, Wisconsin-based All About Spelling received Infusionsoft's web-based marketing automation software free for one year—with a guarantee to double All About Spelling's sales in three months.

Touting its ability to close more sales from leads, get repeat sales from customers and grow clients' business without growing their staff, Infusionsoft sought a small business willing to take on the software provider's challenge.

"We are so confident in our software that we wanted to prove that it can double sales of a small business in three months, guaranteed," said Clate Mask, CEO of Infusionsoft. "The Edge of Success contest was our way of finding the most inspired small business, and All About Spelling is the epitome of entrepreneurship."

All About Spelling is a comprehensive program based on proven strategies to teach spelling using the most effective method possible. Located just outside of Eagle River, Wisconsin, All About Spelling is owned and operated by Greg and Marie Rippel. Marie creates and writes the program materials, and Greg oversees the publishing and fulfillment side of the operation.

Infusionsoft implemented the marketing automation software for the Rippels in June 2008, and launched the application on July 1, 2008. Since that day, All About Spelling has seen several record breaking days of sales. As of July 28th, All About Spelling has earned more in monthly revenue than in May and June combined.

All About Spelling has utilized Infusionsoft's marketing automation software to capture leads, segment contact lists, communicate with customers on a consistent basis using customized email campaigns, and maximize profits using follow-up campaigns to up-sell products. All About Spelling will soon implement and launch Infusionsoft's affiliate program allowing another stream of revenue to add to their already increasing sales numbers.

Before using Infusionsoft, Rippel says that prospects would visit the site, gather limited information and rarely return. Now, using Infusionsoft, prospects are entered into specific campaigns, resulting in a surge in sales and repeat business.

"This is a tremendous opportunity for a small business like ours," said Marie Rippel, founder of All About Spelling. "We have already seen amazing results using Infusionsoft in just a few short weeks, and we are confident that sales will continue to grow."

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company's follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

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Marketing Guru, Author Dan Kennedy Coming to Chicago

Whirlwind Marketing Secrets Tour for Entrepreneurs Will Be Kennedy's First Open-to-the-Public Seminar in Eight Years

PHOENIX & CHICAGO--(Business Wire)-- Infusionsoft, the leader in marketing automation software for small businesses, today announced business author, consultant and coach Dan Kennedy will share his top marketing secrets at a free seminar at the Donald E. Stevens Convention Center in Rosemont on August 6 from 10 a.m. to 2 p.m. The seminar, sponsored by Infusionsoft, will also include a special meet and greet with Dan Kennedy from 8-9 a.m. the same day. Continue reading

Marketing Guru, Author Dan Kennedy Coming to Anaheim

Whirlwind Marketing Secrets Tour for Entrepreneurs Will Be Kennedy's First Open-to-the-Public Seminar in Eight Years

PHOENIX & ANAHEIM, Calif., Jul 22, 2008 (BUSINESS WIRE) -- Infusionsoft, the leader in marketing automation software for small businesses, today announced business author, consultant and coach Dan Kennedy will share his top marketing secrets at a free seminar at the Anaheim Convention Center on August 5 from 10 a.m. to 2 p.m. The seminar, sponsored by Infusionsoft, will also include a special meet and greet with Dan Kennedy from 8-9 a.m. the same day. Continue Reading

Marketing Guru, Author Dan Kennedy Coming to New York

Whirlwind Marketing Secrets Tour for Entrepreneurs Will Be Kennedy's First Open-to-the-Public Seminar in Eight Years

PHOENIX & NEW YORK, Jul 22, 2008 (BUSINESS WIRE) -- Infusionsoft, the leader in marketing automation software for small businesses, today announced business author, consultant and coach Dan Kennedy will share his top marketing secrets at a free seminar at the New York Marriott Downtown on August 7 from 10 a.m. to 2 p.m. The seminar, sponsored by Infusionsoft, will also include a special meet and greet with Dan Kennedy from 8-9 a.m. the same day. Continue Reading

Marketing Guru, Author Dan Kennedy Coming to Orlando

Whirlwind Marketing Secrets Tour for Entrepreneurs Will Be Kennedy's First Open-to-the-Public Seminar in Eight Years

PHOENIX & ORLANDO, Fla.--(Business Wire)-- Infusionsoft, the leader in marketing automation software for small businesses, today announced business author, consultant and coach Dan Kennedy will share his top marketing secrets at a free seminar at Holiday Inn Select--Orlando International Airport on August 8 from 10 a.m. to 2 p.m. The seminar, sponsored by Infusionsoft, will also include a special meet and greet with Dan Kennedy from 8-9 a.m. the same day. Continue reading...

Infusionsoft Announces New VP of Customer Service Jo Anne Ravielli

CRM Veteran Brings Industry Know-How, Experience to Fast-Growth Small Business Software Company

PHOENIX, AZ (July 1, 2008)—Infusionsoft, the leader in marketing automation software for small businesses, today announced that Jo Anne Ravielli has joined the Infusionsoft executive leadership team as Vice President of Customer Service and Support. In this capacity, Ravielli will develop service tools, metrics and programs to ensure customer loyalty and positive customer experience for the thousands of Infusionsoft small business customers of its marketing automation software.

"Jo Anne knows what it takes to achieve total customer satisfaction while keeping productivity and profitability as top priorities," said Clate Mask, Infusionsoft CEO. "Her broad experience, hands-on management style and contagious enthusiasm are going to make her a valuable member of our team."

Ravielli has been dynamic in turning around underperforming organizations by revitalizing their customer focus and implementing appropriate CRM database solutions. She brings Infusionsoft more than 10 years customer service operations experience having implemented customer service solutions for software application support, healthcare, tourism, e-commerce, retail and mortgage lending. Most recently with Ravielli CRM Consulting, Ravielli implemented new CRM and call-routing technology for ScriptLogic that reduced resource load by 30 percent.

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company's follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

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Infusionsoft Announces Whirlwind Cross-Country Tour Featuring Marketing Guru, Author Dan Kennedy

Kennedy’s First Open-to-the-Public Seminar in Eight Years Launches in Anaheim, Calif. August 5th

PHOENIX, AZ (June 30, 2008)—Infusionsoft, the leader in marketing automation software for small businesses, today announced business author, consultant and coach Dan Kennedy will share his top marketing secrets in a four-city seminar tour this August.

Kennedy is a multimillionaire entrepreneur with more than 10 books to his credit, including his well-known "No B.S." series. As a marketing guru, Kennedy has shared the podium with Donald Trump, Debbi Fields, Jim McCann and Zig Ziglar, earning a dedicated following with his provocative, enthusiastic style.

"This is an amazing opportunity for entrepreneurs, no matter the size of their business and we’re extremely proud to sponsor this seminar series," said Clate Mask, President and CEO for Infusionsoft. "Dan's know-how and experience span everything from advertising design to direct mail to online marketing. Business owners and marketers will not want to miss out on this opportunity."

Kennedy will cover such things as how to reactivate lost customers or dead lists, profitable follow-up strategies, how to shorten the sales cycle in business-to-business marketing environments, and the 10 best marketing pieces to use in follow-up sequences.

Kennedy routinely commands $100,000+ for consulting or public appearances; however, this event is being presented to the public free of charge. Space is very limited, so it's recommended to register as soon as possible.

Kennedy's four-city tour includes:

• Anaheim, Calif. August 5
• Chicago August 6
• New York August 7
• Orlando August 8.

For registration information, visit https://www.infusionsoft.com/kennedytour/.

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

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Social customer relationship management is about joining the ongoing conversations in which your customers and prospects are already engaged.

People like doing business with people they like, and love doing business with people they trust. But how do you get people to like and trust you enough to do business with you in a Web 2.0 world? That’s the dilemma many small business folks find themselves in. They’re great in “face to face” situations with customers and those they’ve identified as great prospects. But that doesn’t help them connect with the vast majority of businesses using the Web to discover products, services, and companies that can help them solve issues.

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Infusionsoft Offers Monthly Webinar Series for Small Businesses on Marketing for Growth

Participants to Learn from Drip Marketing, Small Business Growth Experts, Clate Mask, John Jantsch, Michael Gerber

PHOENIX, AZ (June 23, 2008)—Infusionsoft, the leader in marketing automation software for small businesses, today announced the launch of a monthly webinar series focused on helping businesses market and grow sales more effectively.

Hosted by Infusionsoft marketing experts, these webinars illustrate and explore ways entrepreneurs boost growth through marketing automation and drip marketing. Webinars will also feature national marketing experts. Upcoming webinars feature John Jantsch, author of Duct Tape Marketing, and Michael Gerber, noted small business growth expert and author of internationally top-selling business book, E-Myth: Why Most Small Business Don’t Work and What to Do About It.

Each webinar will give participants ways to put their marketing on autopilot, increase lead conversion and grow sales from existing customers.

"Entrepreneurs want desperately to find ways to create efficiency in the sales process, and boost effectiveness of their marketing efforts," said Dave Lee, VP of Marketing, Infusionsoft. "In a matter of an hour, participants will get inspired by tips and ideas for growth from other business owners, walking away with real-world marketing tips and tools to implement in their businesses."

Upcoming marketing webinars include:

• June 18: Must-Know Secrets of Small Business Growth, featuring John Jantsch, Duct Tape Marketing (A recorded version is available on www.infusionsoft.com)
• July 9: Follow-up Relentlessly
• July 22: Enabling the Entrepreneur, featuring Michael Gerber, author of E-Myth and Awakening the Entrepreneur Within
• August 7: Supercharge your website
• September 15: Convert and Flip Your Funnel
• October 13: Sell Stuff Online
• November 10: Collect the Cash

Join the conversation. To register for a webinar, visit http://www.infusionsoft.com/about-us/events.

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

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Need to find out something? Most people search the Web to get answers. More than 10.6 billion core searches were conducted in the U.S. in April, according to comScore, an Internet information provider. This probably comes as no surprise, since most of us have turned to Google or other search engines to uncover Websites that address our needs. But contacting the company to get more information. can quickly turn to frustration if search efforts at a Website are not responded to, or the information you obtain is inaccurate.

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Infusionsoft Named One of Arizona’s Fastest-Growing Companies by AZ Business Magazine

Fast 15 Award Recognizes Top Companies for Growth in Market Share, Revenue

Phoenix, AZ (June 3, 2008) -- Infusionsoft, the leader in marketing automation software for small business, today announced that it is a recipient of AZ Business Magazine’s first-ever Fast 15 Awards. The awards acknowledge fast-growth companies in their particular market sector, showing rapid increase in revenue and market share.

Launched in 2001, Infusionsoft was founded by Scott Martineau as a custom software provider for small business marketers. Today, Infusionsoft serves more than 5000 small businesses customers, delivered through a web-based marketing automation software, offering entrepreneurs an easy and flexible way to manage multi-channel online and off-line customer marketing and management initiatives like never before.

"More and more entrepreneurs are learning the value of Infusionsoft for growing their businesses," said Clate Mask, Infusionsoft CEO. "Our quadrupling revenue over the last three years is just a sign of things to come as marketing automation takes hold as an essential small business tool."

Infusionsoft offers the only marketing automation software designed specifically for entrepreneurs that enables them to convert more leads into customers. With Infusionsoft, these small businesses are able to automatically nurture prospects and customers until they are ready to buy, thus enabling them to grow revenues without growing staff. Fast 15 Award recipients were honored at a reception held at the Ritz Carlton Hotel in Phoenix and will be featured in the July/August issue of AZ Business Magazine.

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

Customer Relationship Management software has been around for a long time. It was born in the Fortune 500 world 15 or 20 years ago and has gradually come down stream to smaller businesses. But the average small business with 5 or 10 employees has been slow to adopt (let alone succeed) with CRM software.

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Leads, leads, leads, every business needs them, some are actually good at generating them, but . . . there’s a really important thing you must understand about leads - not all are created equal.

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Sixty-Five Percent of Small Businessse Say 'Following Up With Leads' Biggest Failure in Marketing Efforts

Leads Going Cold Seen as Biggest Gap, According to Infusionsoft Survey

PHOENIX, AZ (May 14, 2008)—Surveying the landscape of small businesses across the U.S., and amid concerns over the need to grow sales while reducing expenses, small business owners say the number one frustration they face daily when it comes to sales and marketing is the inability to consistently follow up with prospects. In a survey of entrepreneurs across the U.S. conducted by small business marketing automation software provider Infusionsoft, 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as the top concern.

The survey indicates a growing frustration among small business owners and marketers with closing an immediate sale, saying that they forget the nurturing process and instead let leads simmer. Small businesses increasingly seek a way to automatically capture and court leads until they are ready to buy, thus allowing the business owner to work on strategically growing the business.

Infusionsoft, a leader in marketing automation software for small businesses, reports that small businesses want to send more email to customers and prospects, capture information from web visitors, prospects, and then automatically follow up with those people.

The following is a list of the top 10 marketing-related frustrations as cited by small business owners in the 2008 U.S. Small Business Marketing Frustration Survey (ranked in order of importance):

1. Too difficult to follow up with cold, warm and lukewarm leads consistently and efficiently
2. Can't properly track and manage prospects and customers
3. Need to integrate online and offline marketing efforts
4. Poor email deliverability
5. Too much manual grunt work in the sales and marketing process, no automation
6. Can't track sales activity
7. Lack of centralization, too many different programs and systems
8. Too costly to maintain servers and IT staff
9. Too difficult to manually manage multichannel campaigns
10. One-dimensional marketing

The survey asked small business owners across the country to choose their top marketing-related issues from a list and then rank them in order of importance, recording results from 1,000 respondents. Infusionsoft conducted the survey via email and phone to organizations with 2-100 employees from January 1, 2008 through April 30, 2008.

"These findings are telling for understanding the challenges a small business owner faces," said Clate Mask, President and CEO, Infusionsoft. "Small business owners are trying to figure out how to make their marketing more effective amid the reality of smaller marketing budgets, limited time to manage campaigns, smaller organizational infrastructure, and longer to-do lists. So these results are eye-opening to understand just how simple, yet real their daily frustrations are with converting more leads into sales."

Automation of marketing and processes enables the small business to convert more leads into customers, grow the business without the need to grow staff, and increase sales from existing customers.

Automated Follow-Up Marketing for Small Business
Marketing automation software from Infusionsoft is built for small businesses. The web-based software allows small businesses to track contact details, capture leads automatically from their websites, send emails, execute multi-step and multi-channel campaigns, distribute leads to salespeople, and create orders and fulfillment tasks. Infusionsoft is capable of handling prospect and customer marketing communications, from one-off emails to complex multi-step, multi-channel campaigns that would be nearly impossible for an individual or group of individuals to do without an automated system.

"The benefits of marketing automation are huge," said Mask. "It's the difference between having a struggling small business that is just going day to day, trying to make a go of it and on the other hand rapid, consistent growth and really building a much stronger business that doesn't require the business owner to be at the center of it."

About Infusionsoft
Infusionsoft, the leader in marketing automation software for small businesses, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company's follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

Entrepreneurs Agree, Infusionsoft eMarketing Software Answers Small Businesses' Need for Better Way to Grow

PHOENIX--(BUSINESS WIRE)--Infusionsoft, the leader in eMarketing software for entrepreneurs today announced that over 5000 small business customers have chosen Infusionsoft as the software of choice to help run their businesses and help them convert more leads, grow referrals and manage customer relationships. Studio1ne, based in Middlesex, NJ, marks the 5000th customer to have selected Infusionsoft.

The small-business CRM service provider becomes Infusionsoft, dropping "CRM" from its product name along the way.

The company formerly known as Infusion Software has tightened up its name to become Infusionsoft, according to an announcement made earlier this week. The company's software-as-a-service (SaaS) product -- formerly known as Infusion CRM -- will henceforth also carry the Infusionsoft name, specifically Infusionsoft eMarketing. To highlight the change, Infusionsoft has launched a 22-city marketing tour to connect with customers and prospects.

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Media Contacts:
Kathy Sacks
Sacks Public Relations
602-619-4444
kathy@sackspr.com

Infusionsoft Announces eMarketing Revolution Tour Across U.S.

Leader in eMarketing Software for Entrepreneurs Delivers One-Day, Intensive Marketing, Business-Building, Product Education in 22 Cities

PHOENIX, AZ (April 16, 2008)—Infusionsoft, the leader in eMarketing software for entrepreneurs announced today the launch of its multi-city tour to educate and share best practices with their customers and the millions of small businesses across the U.S. seeking to get better at what most find challenging and complex: online marketing, lead capture and follow-up marketing.

The tour, which kicks off during National Small Business Week in Orlando, Florida April 23^rd, is intended to bring together entrepreneurs to educate and share best practices in how to market and sell their products and services more effectively and easily, without having to increase staff. Each half-day event will provide attendees with strategy and real world ideas for helping small businesses automatically capture and convert more leads and get repeat sales from customers.

Each stop on this tour provides an opportunity for Infusionsoft executives and employees to connect with customers, partners and those in each city’s entrepreneurial, small business community. eMarketing Revolution tour dates and locations include:

April 23 - Orlando, FL
May 8 - Dallas, TX
May 15 - Houston, TX
May 27 - Seattle, WA
June 10 - Charlotte, NC
June 24 - Chicago, IL
July 9 - San Diego, CA
July 10 Los Angeles, CA
July 22 - Philadelphia, PA
August 7 - Columbus, OH
August 19 - Washington DC
September 3 - Boston, MA
September 4 - New York, NY
September 16 - Denver, CO
September 25 - Atlanta, GA
October 16 - Jacksonville, FL
October 28 - San Francisco, CA
October 29 - San Jose, CA
November 8 - St. Louis, M
November 13 - Miami, FL
November 25 - Salt Lake City, UT
December 9 - Phoenix, AZ

"The eMarketing Revolution tour marks the start of an exciting time for Infusionsoft," said Clate Mask, President and CEO of Infusionsoft. "It takes a significant step toward reaching the masses of business owners that struggle with how to put their marketing on auto-pilot and free up precious time now spent manually chasing prospects without the sales increases to show for it. We aim to show them that there is a better way and it’s called eMarketing."

At the close of each event, attendees will receive free tools to implement into their businesses, including:
• eMarketing acceleration kit
• Personal marketing acceleration plan
• Infusionsoft CEO Clate Mask’s new e-book The Edge of Success: 9 Building Blocks to Double Your Sales
• Real world case studies from Infusionsoft customers

To learn more and register to attend any of the 22 tour stops visit www.emarketingrevolution.com.

About Infusionsoft
Infusionsoft, the leader in eMarketing software for entrepreneurs, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s eMarketing software answers that need by helping entrepreneurs automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

Leader in eMarketing Software for Entrepreneurs Aligns Company and Product in a Single, Unified Brand Name

PHOENIX, AZ (April 16, 2008)—Infusion Software, the leader in eMarketing software for entrepreneurs, today announced the company has changed its name to Infusionsoft. The company’s leading web-based software, formerly known as Infusion CRM, will now be known as Infusionsoft.

“Our new corporate identity represents a brand unification and better reflects our expanded mission--to revolutionize the way entrepreneurs grow their small businesses using automated online and offline methods and follow-up throughout the lifecycle of a customer,” said Clate Mask, President and CEO of Infusionsoft. "With the rapid growth of our customer base and channel partners, now is the right time to capitalize on Infusionsoft's momentum."

Infusionsoft offers the only eMarketing software designed for entrepreneurs that enables them to convert more leads into customers automatically. With Infusionsoft, these small businesses are able to automatically nurture prospects and customers until they are ready to buy. The hands-free automation technology inside Infusionsoft executes what would otherwise be complex, marketing sequences empower entrepreneurs to grow their businesses without having to grow staff.

“Until now, small businesses have only had CRM, or separate, incompatible software as the only option when it comes to marketing to new and existing customers. Infusionsoft does a lot more than just ‘manage customers and contacts,’” said Mask. “We provide a way for the entrepreneur to grow his business by automating his marketing to prospects and customers and turning his website into a do-it-yourself lead capture and lead nurturing engine, at a price that makes sense. What it comes down to is growth--that’s what small businesses really want.”

Launched in 2001, Infusionsoft was founded by Scott Martineau as a custom software provider to small business marketers. Today, Infusionsoft counts thousands of entrepreneurs with 2-75 employees as users.

The company’s website URL remains the same at www.infusionsoft.com.

Along with the name change, Infusionsoft has updated its corporate identity including changes to its website found at: www.infusionsoft.com. Reporters and editors are encouraged to visit Infusionsoft’s new press site for downloadable artwork of Infusionsoft's new corporate logo.

About Infusionsoft
Infusionsoft, the leader in eMarketing software for entrepreneurs, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s eMarketing software answers that need by helping entrepreneurs automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

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